Items from Craig Kellum

Here is what the phone conversation notes were after talking with Craig Kellum:

1. What is the idea?
2. Sell the story to the audience.
3. What is the logic that can sell the story to the audience?

Learn to do what you don't do best!

1. The biggest problem is to create credibility within the reality that is created.
2. The story needs to work.
3. Story must proceed in an orderly, cogent way.

Russ's script worked conceptually, but not internally. Viscerally.